E-COMMERCE & D2C / THE OPERATING DAY

Automate the SOPs
behind e-commerce / d2c.

Connect the teams, records and handoffs behind e-commerce / d2c, with the right people at each decision.

EXAMPLE OPERATION · E-COMMERCE / D2CAll industries
daffyOS Example operation · E-commerce / D2C / One connected enterprise

AI Search Visibility / Example record

A return needs a stock decision

Operating record

A returned item has arrived with an inspection result awaiting review.

Supporting recordLinked to the original instruction
ATTACHED
Daffy

I have linked the record and prepared the next step for Fulfilment lead. Route the return for disposition before stock is made available?

DECISION OWNER / FULFILMENT LEAD

Route the return for disposition before stock is made available?

The source record, responsible team and proposed next step are linked. This example waits for the decision owner.

Fulfilment lead · Approval required

Context follows this operation.

Interactive concept · Sample data · Simulated actions

THE WORKSPACES BEHIND THE THREADS

Where your work
comes together.

Each workspace holds its part of the operation. Daffy coordinates the handoffs under the permissions you set.

ONE SOP TO START WITH

A return needs a stock decision.

A representative scoping example. Integrations, actions and approval rules are agreed for your deployment.

01 / THE TRIGGER

A returned item has arrived with an inspection result awaiting review.

02 / THE HUMAN DECISION

Route the return for disposition before stock is made available?

03 / THE CONNECTED OUTCOME

Support, returns and inventory share the disposition record.

THE PEOPLE BEHIND THE PROCESS

Different teams.
One operating context.

01Catalogue & Content
02Performance Marketing
03Brand & Creative
04Customer Support
05Fulfilment
06Returns & RTO
07Supply Planning
08Finance
09Analytics
10Vendor Management
11Tech
12Retention

THE OPERATING CYCLE

The handoffs that
make the business work.

Use this operating map to decide where a record is created, who takes responsibility and what must be checked before work moves.

  1. 01 / START THE RECORD

    Demand & discovery

    Capture the source instruction, evidence and responsible owner.

  2. 02 / CARRY THE CONTEXT

    Order capture

    Link the order capture record to the previous stage and the team responsible for the next handoff.

  3. 03 / CARRY THE CONTEXT

    Fulfilment

    Link the fulfilment record to the previous stage and the team responsible for the next handoff.

  4. 04 / CARRY THE CONTEXT

    Shipping & tracking

    Link the shipping & tracking record to the previous stage and the team responsible for the next handoff.

  5. 05 / CARRY THE CONTEXT

    Delivery & RTO

    Link the delivery & rto record to the previous stage and the team responsible for the next handoff.

  6. 06 / CARRY THE CONTEXT

    Returns

    Link the returns record to the previous stage and the team responsible for the next handoff.

  7. 07 / CLOSE THE LOOP

    Retention

    Retain the outcome, outstanding exceptions and decision history.

THE WORKSPACE MAP

The same brain.
Your industry’s vocabulary.

A workspace is shaped around the people and records it serves. These are starting points, with connected workflows between them.

AI Search Visibility

AI Search Visibility

What does ChatGPT say about us versus competitors?

Explore workspace
Warehouse & Fulfilment

Fulfilment Centre

How many orders will miss today’s dispatch SLA?

Explore workspace
Inventory & Stores

Catalogue & Stock

Which listings are missing required fields?

Explore workspace
Dispatch & Loading

Shipping & Carriers

Which carrier underperforms in which regions?

Explore workspace
Customer Support Desk

Customer Support

What is generating the most tickets this week?

Explore workspace
AI Calling Desk

RTO Prevention & Calling

How many RTOs did confirmation calls prevent?

Explore workspace
Marketing & Campaigns

Performance Marketing

Which channel is profitable after returns?

Explore workspace
Loyalty, Feedback & Reviews

Retention & Reviews

How many lapsed customers came back this month?

Explore workspace
Costing & Profitability

Unit Economics

Which channel loses money once returns are counted?

Explore workspace
Billing & Collections

Payments & Reconciliation

Which settlements do not match the agreed rates?

Explore workspace
Customer Success

Customer Intelligence

Which customer cohort is worth the most?

Explore workspace
Procurement & Vendors

Vendor & Supply

Which SKUs will stock out before the next delivery?

Explore workspace
Vision AI Grid

Vision AI Grid

Pull the pack video for order 88-2291.

Explore workspace
Data Core

Data Core

Find every order similar to this return pattern.

Explore workspace
Integration Fabric

Integration Fabric

Which integrations failed in the last 24 hours?

Explore workspace
Command Centre

Command Centre

What is costing us money right now?

Explore workspace
DAFFY Chat & Authority

DAFFY Chat & Authority

Which SKUs have the worst return rate and why?

Explore workspace

AUTHORITY, IN CONTEXT

The right answer.
For the right person.

Agree access and action permissions before connecting operational data. The same question can require a different scope for each role.

Support agent
“Where is this customer’s order and what do I tell them?”

Their tickets, their orders, their customers.

Fulfilment lead
“How many orders will miss today’s dispatch SLA?”

All orders, pick accuracy, SLA breach risk.

Performance marketer
“Which channel is actually profitable after returns?”

Their channels, spend, CAC and ROAS.

Category manager
“Which SKUs have the worst return rate and why?”

Their SKUs, margin, returns, stock, listings.

Brand head
“What does ChatGPT say about us versus our competitors?”

All channels, contribution margin, AI visibility.

Director
“Which channel loses money once returns are counted?”

True unit economics across every channel.

YOUR FIRST WORKING SCOPE

What should Daffy
coordinate first?

Choose the priority, operating shape and channels. Get a starting workspace map to discuss with your team.

Plan my E-commerce / D2C setup

START WITH ONE WORKFLOW

One SOP today.
A more connected company tomorrow.

Bring us the process, the people and the exceptions. We’ll map the first proof of value.

Let’s put Daffy to work

THE SAME DAFFY. THE SAME CONTEXT.

Ask Daffy

An interactive product demonstration with example records.